Similar in concept to traditional pop-up shops, but inclusive of only curated, vetted Crescala brands. With big in-person luxury retail in disarray, we are shifting to a direct-to-consumer model -- providing the immersive, personal shopping experience our consumers want, while earning markedly higher margins. Highly merchandized for a luxuriant boutique experience and vibe; extension of our Manhattan studio.

Differentiating embedded value-adds such as live music, art for sale, opportunities to meet the designers, meditation and relaxation sessions, guest speakers, alignment with luxury personal care and wellness brands. Events to be held nationally, at our small, exceptional retail partners’ shops, at country clubs, high-end sporting events, charity galas, and other carefully selected venues, including work with American Heart Association and Goodwill.