Section 35
Justin Louis (Nehiyaw/Plains Cree) is the founder of Section Thirty Five, a Vancouver-based Indigenous streetwear label established in 2016. The brand fuses authentic Indigenous art, culture, and lifestyle with modern streetwear—using bold jackets, skate-and-sports-inspired designs, and community-driven storytelling to empower representation and connection within fashion
Section Thirty-Five is a streetwear brand born from a deep commitment to Indigenous identity, representation, and creative sovereignty. Founded in 2016 and based in Vancouver, the label reclaims space in the fashion industry by centering Indigenous voices and narratives through bold, contemporary design. Drawing inspiration from hip-hop, skate, and sports culture, its collections blend modern street style with Indigenous storytelling, symbolism, and resistance. The brand’s name is a direct reference to Section 35 of Canada's Constitution, which recognizes and affirms Indigenous rights—a nod to both cultural pride and political awareness. With each drop, the label challenges stereotypes, sparks dialogue, and builds community, not just among Indigenous youth but across global fashion circles. Section Thirty-Five stands as both a creative platform and a movement—where fashion becomes a powerful tool for cultural affirmation and connection.