Sarayaa
Safietou Seck is a Senegalese entrepreneur who founded SARAYAA to celebrate African heritage through fashion. Her mission centers on empowering women and preserving traditional craftsmanship.
SARAYAA combines traditional African textiles—like handwoven pagne, indigo, and Malkha—with contemporary silhouettes, crafting unique pieces that feel both heritage-rich and modern. Each collection is limited in quantity to ensure exclusivity, with customization options for personal expression. Rooted in Senegalese craftsmanship, garments are produced locally, empowering skilled tailors and preserving weaving traditions. SARAYAA’s aesthetic reflects a “warrior-inspired elegance”—structured lines, vivid patterns, asymmetry, and bold color stories designed to uplift and support women. Beyond fashion, the brand champions mental wellness and community, envisioning its apparel as a safe space for vulnerability and self-expression. Today SARAYAA has grown from a Dakar startup to an internationally recognized luxury label, showing at fashion weeks across Paris, New York, Cape Town, and Atlanta